Because the first week of August wouldn't be complete without a psychotic grinning simian.
Or maybe it would. I don't know about how you like to garnish your lives. Maybe you would prefer a giraffe called Fran, who wears a jaunty hat and smokes Djarum blacks whilst regailing passers-by with witty banter in clean clipped tones. Sadly such a giraffe does not exist. My monkey will have to suffice.